Report
The Claude 3 Model Family: Opus, Sonnet, Haiku
Anthropic · 2024
A frontier-lab model card. Academic paper formatting — serif body, abstract, benchmark tables — published as slides-shaped pages. Credibility through restraint.
Design System
Color Palette
White
#FFFFFF
Backgrounds
Ink
#191919
Text
Anthropic Clay
#D97757
Brand accent
Rule Gray
#C9C9C9
Table rules
Typography
- Headings
- Paper-style bold serif titles and section heads; similar to Tiempos / Source Serif 4
- Body
- Serif body text in single-column academic layout
- Notes
- Footnoted, versioned, and referenced like an arXiv publication.
Visual Style
AcademicRestrainedTechnicalTrust-building
Layout
Paper pages: title block, abstract, numbered sections, and full-width benchmark tables.
Imagery
None — tables and evaluation figures only.
Charts & Data
Benchmark comparison tables and safety-evaluation bars in grayscale with clay highlights.
Frequently Asked Questions
- What colors does Anthropic use in its presentations?
- Anthropic's Model Card (2024) uses a 4-color palette: White (#FFFFFF) for backgrounds, Ink (#191919) for text, Anthropic Clay (#D97757) for brand accent, Rule Gray (#C9C9C9) for table rules.
- What fonts does Anthropic use in its slides?
- Headings: Paper-style bold serif titles and section heads; similar to Tiempos / Source Serif 4. Body: Serif body text in single-column academic layout.
- What is the presentation design style of Anthropic?
- The deck's visual style is academic, restrained, technical, trust-building. Paper pages: title block, abstract, numbered sections, and full-width benchmark tables.
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