Telecom
Connecting America
AT&T · 2024
A connectivity deck in AT&T sky blue. The globe mark, fiber-and-5G motifs, and clean white layouts signal network scale and simplicity.
Design System
Color Palette
AT&T Blue
#00A8E0
Primary brand / accent
Deep Blue
#0057B8
Secondary accent
Ink
#191919
Primary text
Cool Gray
#8F9296
Secondary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- AT&T Aleck Sans (proprietary), medium-bold with rounded warmth; similar to Nunito
- Body
- Aleck Sans at regular weight
- Notes
- Sky-blue key words; globe stripe motif on dividers.
Visual Style
ConnectedSimpleSky-blueNetworked
Layout
White slides with blue stat tiles; coverage maps and subscriber walks as anchors.
Imagery
Fiber crews, towers, and connected-life photography with blue toning.
Charts & Data
Blue bars and penetration curves with deep-blue comparison series.
Source
Frequently Asked Questions
- What colors does AT&T use in its presentations?
- AT&T's Analyst & Investor Day (2024) uses a 5-color palette: AT&T Blue (#00A8E0) for primary brand / accent, Deep Blue (#0057B8) for secondary accent, Ink (#191919) for primary text, Cool Gray (#8F9296) for secondary text, White (#FFFFFF) for backgrounds.
- What fonts does AT&T use in its slides?
- Headings: AT&T Aleck Sans (proprietary), medium-bold with rounded warmth; similar to Nunito. Body: Aleck Sans at regular weight.
- What is the presentation design style of AT&T?
- The deck's visual style is connected, simple, sky-blue, networked. White slides with blue stat tiles; coverage maps and subscriber walks as anchors.
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