Technology
Hybrid Cloud & AI
IBM · 2021
A systematic, grid-driven tech deck. IBM Plex typography, the 8-bar logo, and Carbon-blue accents give a hybrid-cloud story engineered clarity.
Design System
Color Palette
IBM Blue
#0F62FE
Primary accent
Deep Blue
#001D6C
Headlines / depth
Ink
#161616
Primary text
Cool Gray
#878D96
Secondary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- IBM Plex Sans (open source, on Google Fonts), medium-bold with precise spacing
- Body
- IBM Plex Sans at regular weight; IBM Plex Mono for data callouts
- Notes
- Systematic type scale; blue reserved for links, rules, and data emphasis.
Visual Style
SystematicGrid-drivenEngineeredModernist
Layout
Strict 2x grid layouts, thin rules, and left-aligned type with generous margins.
Imagery
Abstract isometric illustrations and data-center photography in blue duotone.
Charts & Data
Carbon-style bars and lines in categorical blues with clean axis treatment.
Source
Frequently Asked Questions
- What colors does IBM use in its presentations?
- IBM's Investor Day (2021) uses a 5-color palette: IBM Blue (#0F62FE) for primary accent, Deep Blue (#001D6C) for headlines / depth, Ink (#161616) for primary text, Cool Gray (#878D96) for secondary text, White (#FFFFFF) for backgrounds.
- What fonts does IBM use in its slides?
- Headings: IBM Plex Sans (open source, on Google Fonts), medium-bold with precise spacing. Body: IBM Plex Sans at regular weight; IBM Plex Mono for data callouts.
- What is the presentation design style of IBM?
- The deck's visual style is systematic, grid-driven, engineered, modernist. Strict 2x grid layouts, thin rules, and left-aligned type with generous margins.
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