Healthcare
Innovative Medicine & MedTech
Johnson & Johnson · 2023
A modern healthcare-science deck. The new J&J red script, warm neutrals, and pipeline-focused layouts blend humanity with scientific rigor.
Design System
Color Palette
J&J Red
#EB1700
Primary brand / accent
Ink
#212121
Primary text
Warm Gray
#6E6259
Secondary text
Paper
#F7F4F1
Panels
White
#FFFFFF
Backgrounds
Typography
- Headings
- Johnson Display (custom 2023 J&J identity typeface), semibold with humanist warmth; similar to Plus Jakarta Sans
- Body
- Johnson Text at comfortable sizes
- Notes
- Red reserved for the mark and pivotal pipeline milestones.
Visual Style
ScientificHumanModernWarm
Layout
White slides with pipeline timelines, TA grids, and warm photo panels.
Imagery
Labs, clinicians, patients, and surgical robotics in natural tones.
Charts & Data
Red-highlighted pipeline gantt rows and gray-scale revenue bars.
Frequently Asked Questions
- What colors does Johnson & Johnson use in its presentations?
- Johnson & Johnson's Enterprise Business Review (2023) uses a 5-color palette: J&J Red (#EB1700) for primary brand / accent, Ink (#212121) for primary text, Warm Gray (#6E6259) for secondary text, Paper (#F7F4F1) for panels, White (#FFFFFF) for backgrounds.
- What fonts does Johnson & Johnson use in its slides?
- Headings: Johnson Display (custom 2023 J&J identity typeface), semibold with humanist warmth; similar to Plus Jakarta Sans. Body: Johnson Text at comfortable sizes.
- What is the presentation design style of Johnson & Johnson?
- The deck's visual style is scientific, human, modern, warm. White slides with pipeline timelines, TA grids, and warm photo panels.
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