Report
USPS Future Business Model
McKinsey · 2010
A classic 2010-era McKinsey client deck. White cover with layered blue rectangles, the USPS eagle, and interiors of dense framework exhibits.
Design System
Color Palette
Consulting Blue
#333366
Title / primary
Steel Blue
#6E87A6
Cover blocks
Pale Blue
#C5D3E0
Block tints / table fills
White
#FFFFFF
Backgrounds
USPS Blue
#004B87
Eagle mark
Typography
- Headings
- Plain bold sans in consulting blue; similar to Arial
- Body
- Small dense sans in framework grids and stacked footnotes
- Notes
- Confidentiality lines and date stamps in the fixed footer.
Visual Style
Consulting-classicFramework-heavySoberInstitutional
Layout
White cover with abstract rectangle composition left and title right; interiors are titled exhibits with 2x2s and driver trees.
Imagery
None beyond the client logo.
Charts & Data
Volume forecasts, scenario fans, and cost waterfalls in blue monochrome.
Frequently Asked Questions
- What colors does McKinsey use in its presentations?
- McKinsey's Strategic Review (2010) uses a 5-color palette: Consulting Blue (#333366) for title / primary, Steel Blue (#6E87A6) for cover blocks, Pale Blue (#C5D3E0) for block tints / table fills, White (#FFFFFF) for backgrounds, USPS Blue (#004B87) for eagle mark.
- What fonts does McKinsey use in its slides?
- Headings: Plain bold sans in consulting blue; similar to Arial. Body: Small dense sans in framework grids and stacked footnotes.
- What is the presentation design style of McKinsey?
- The deck's visual style is consulting-classic, framework-heavy, sober, institutional. White cover with abstract rectangle composition left and title right; interiors are titled exhibits with 2x2s and driver trees.
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