Automotive

Capital Markets Day

Ferrari · 2025

A dark luxury-performance deck. Near-black grounds with a sweeping red light-trail curve, spaced white caps, and Maranello provenance on every footer.

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Design System

Color Palette

Ferrari Red

#DA291C

Light trails / primary accent

Night Black

#141414

Backgrounds

White

#FFFFFF

Display caps

Carbon Gray

#5A5A5A

Secondary text

Crimson Shadow

#7A1212

Gradient depths

Typography
Headings
Wide-tracked white caps at restrained size; similar to Archivo Expanded
Body
Light sans in gray; dates set small under the prancing horse
Notes
Generous letterspacing signals luxury; red is light, not fill.
Visual Style
LuxuryDarkKineticExclusive
Layout

Black full-bleed with a red motion curve sweeping the right; title block lower-left, logo centered top.

Imagery

Light-trail abstractions, car silhouettes, and factory heritage photography.

Charts & Data

Red-on-black bars and margin walks with white numerals; sparse gridlines.

Frequently Asked Questions

What colors does Ferrari use in its presentations?
Ferrari's Capital Markets Day (2025) uses a 5-color palette: Ferrari Red (#DA291C) for light trails / primary accent, Night Black (#141414) for backgrounds, White (#FFFFFF) for display caps, Carbon Gray (#5A5A5A) for secondary text, Crimson Shadow (#7A1212) for gradient depths.
What fonts does Ferrari use in its slides?
Headings: Wide-tracked white caps at restrained size; similar to Archivo Expanded. Body: Light sans in gray; dates set small under the prancing horse.
What is the presentation design style of Ferrari?
The deck's visual style is luxury, dark, kinetic, exclusive. Black full-bleed with a red motion curve sweeping the right; title block lower-left, logo centered top.

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