Automotive
Q2 2026 Update
Tesla · 2026
A stark, engineering-first deck. Black and white with Tesla red accents, dense physics-style charts, and product renders on dark fields.
Design System
Color Palette
Tesla Red
#E82127
Primary accent
Black
#000000
Backgrounds
Graphite
#393C41
Panels / secondary
Silver
#A2A3A5
Secondary text
White
#FFFFFF
Primary text on dark
Typography
- Headings
- Gotham-style geometric sans (Tesla brand standard), medium weight at generous size; similar to Montserrat
- Body
- Gotham-family sans, light on dark
- Notes
- Quiet type over dramatic renders; red appears only in the wordmark and key data.
Visual Style
StarkEngineering-firstDarkMinimal
Layout
Full-bleed dark slides with centered claims; dense technical charts when data matters.
Imagery
Vehicle and factory renders, battery cells, and robot lineups on black.
Charts & Data
White-on-dark lines and areas with red emphasis; log-scale cost curves.
Frequently Asked Questions
- What colors does Tesla use in its presentations?
- Tesla's Shareholder Update (2026) uses a 5-color palette: Tesla Red (#E82127) for primary accent, Black (#000000) for backgrounds, Graphite (#393C41) for panels / secondary, Silver (#A2A3A5) for secondary text, White (#FFFFFF) for primary text on dark.
- What fonts does Tesla use in its slides?
- Headings: Gotham-style geometric sans (Tesla brand standard), medium weight at generous size; similar to Montserrat. Body: Gotham-family sans, light on dark.
- What is the presentation design style of Tesla?
- The deck's visual style is stark, engineering-first, dark, minimal. Full-bleed dark slides with centered claims; dense technical charts when data matters.
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