Report
Jobs Lost, Jobs Gained: Workforce Transitions
McKinsey · 2017
An MGI research cover: automation-era photography dimmed under deep navy, white serif-free caps, and exhibit-per-page discipline inside.
Design System
Color Palette
McKinsey Navy
#051C2C
Covers / text panels
White
#FFFFFF
Display type / grounds
Electric Blue
#2251FF
Data accents
Cyan
#00A9F4
Secondary series
Gray
#7F7F7F
Footnotes / sources
Typography
- Headings
- Bower-style caps and Theinhardt sans; similar to Libre Franklin
- Body
- Compact sans in two-column exhibit text
- Notes
- Exhibit numbers and source lines on every chart — MGI protocol.
Visual Style
ConsultingExhibit-drivenAuthoritativePhotographic-cover
Layout
Photo cover dimmed under navy with a stacked white title; interiors are exhibit-per-page with left-column takeaways.
Imagery
Automation photography — robotic arms, factory floors, service work.
Charts & Data
Scenario ranges, stacked bars, and waterfall exhibits in the blue family with rigorous labeling.
Frequently Asked Questions
- What colors does McKinsey use in its presentations?
- McKinsey's McKinsey Global Institute Report (2017) uses a 5-color palette: McKinsey Navy (#051C2C) for covers / text panels, White (#FFFFFF) for display type / grounds, Electric Blue (#2251FF) for data accents, Cyan (#00A9F4) for secondary series, Gray (#7F7F7F) for footnotes / sources.
- What fonts does McKinsey use in its slides?
- Headings: Bower-style caps and Theinhardt sans; similar to Libre Franklin. Body: Compact sans in two-column exhibit text.
- What is the presentation design style of McKinsey?
- The deck's visual style is consulting, exhibit-driven, authoritative, photographic-cover. Photo cover dimmed under navy with a stacked white title; interiors are exhibit-per-page with left-column takeaways.
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