Retail
Leading with Fresh
Kroger
A fresh-first grocery deck. Kroger blue with warm food photography and approachable rounded type serving a value-and-loyalty story.
Design System
Color Palette
Kroger Blue
#084999
Primary brand / accent
Fresh Green
#84BD00
Fresh accent
Ink
#222222
Primary text
Cream
#F8F6F1
Panels
White
#FFFFFF
Backgrounds
Typography
- Headings
- Rounded friendly sans, bold; similar to Nunito Bold
- Body
- Nunito-family humanist sans at regular weight
- Notes
- Blue headlines with green fresh accents and food-forward pull quotes.
Visual Style
FreshFriendlyValue-drivenWarm
Layout
White and cream slides with food photography cards and loyalty stat tiles.
Imagery
Fresh produce, associates, and store experiences in appetizing light.
Charts & Data
Blue bars with green highlights for digital and fresh growth.
Frequently Asked Questions
- What colors does Kroger use in its presentations?
- Kroger's Investor Presentation uses a 5-color palette: Kroger Blue (#084999) for primary brand / accent, Fresh Green (#84BD00) for fresh accent, Ink (#222222) for primary text, Cream (#F8F6F1) for panels, White (#FFFFFF) for backgrounds.
- What fonts does Kroger use in its slides?
- Headings: Rounded friendly sans, bold; similar to Nunito Bold. Body: Nunito-family humanist sans at regular weight.
- What is the presentation design style of Kroger?
- The deck's visual style is fresh, friendly, value-driven, warm. White and cream slides with food photography cards and loyalty stat tiles.
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