Retail
Total Home Strategy
Lowe's · 2022
A steady home-improvement deck. Lowe’s navy gable mark, white space, and warm project photography balance retail energy with operational discipline.
Design System
Color Palette
Lowe’s Blue
#004990
Primary brand / accent
Ink
#212121
Primary text
Slate
#5B6770
Secondary text
Fog
#EFF2F5
Panels
White
#FFFFFF
Backgrounds
Typography
- Headings
- Helvetica Neue family grotesque, bold sentence case; similar to Inter Bold
- Body
- Helvetica-family sans at regular weight
- Notes
- Navy headlines and the gable house motif frame section openers.
Visual Style
SteadyPracticalHome-focusedClean
Layout
White slides with navy headline bands; before/after project imagery in split layouts.
Imagery
Homes, pros, and DIY project photography with warm natural light.
Charts & Data
Navy bars and comps lines on light gray panels with clear labels.
Frequently Asked Questions
- What colors does Lowe's use in its presentations?
- Lowe's's Analyst & Investor Conference (2022) uses a 5-color palette: Lowe’s Blue (#004990) for primary brand / accent, Ink (#212121) for primary text, Slate (#5B6770) for secondary text, Fog (#EFF2F5) for panels, White (#FFFFFF) for backgrounds.
- What fonts does Lowe's use in its slides?
- Headings: Helvetica Neue family grotesque, bold sentence case; similar to Inter Bold. Body: Helvetica-family sans at regular weight.
- What is the presentation design style of Lowe's?
- The deck's visual style is steady, practical, home-focused, clean. White slides with navy headline bands; before/after project imagery in split layouts.
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